Why passion and resilience are the secrets to success

Have you wondered why some people succeed over others despite coming from or dealing with identical situations? Are talent and intelligence really everything? And, whether...

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Talking sustainability in the new eco-centric corporate world

It has taken many decades for businesses to redefine their desired perception. We know why brands today want to be seen as caring towards the...

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Knowing branding essentials are a must in corporate communications

365 days; 8,760 hours; 5,25,600 minutes and 3,15,36,000 seconds. This is the time for which we stay surrounded by millions and zillions of brands and...

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The Evolution of Brand Communications – Part 3: Predicting the Future

Author’s note: Last week we spoke about what brand communications has become – when the internet changed the game. For a more comprehensive recap, here’s Part 2...

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Mental health at workplace

Employees and more importantly the happy ones make a big difference at work, is a thought that has been well-accepted by all organisations. Working conditions,...

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Addressing the elephant in the room

Last month I listened to a very interesting conversation on branding and marketing of oneself. A contrarian view espoused that reaching out is all about...

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Relaxed Awareness- a mindset to aspire for!

The stress of modern living is a part of life and here to stay, things will continue to spiral out of control with the thirst...

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The secret of the Rufous Treepie

As I sat on the sprawling green lawns of the Ramghar Lodge, lost in my thoughts, the call of two beautiful birds brought me back...

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Statutory Warning: A press release may be injurious to your health

Believe it or not, but it is the ‘harmless’ press release, which has been the cause of much frustration, a lot of backchat between clients...

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Is your moment and viral marketing idea vulturistic?

Last week, I was in back to back meetings with my phone put on the silent mode. Once I concluded, I checked my phone to...

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